Powertex News Update 07/25/05

Powertex Group brings new technology to the Chippewa Valley

Recently, Powertex Group of Eau Claire Wisconsin, took yet another step into the digital age when they purchased a cutting edge digital printing press for use on various textiles. The technology involved is so new, that Powertex is one of only 10 firms worldwide to possess this technology. The printer, which was built and shipped by a firm in Israel, is revolutionary in the fact that it offers cost efficient full color digital printing on almost any substrate.

Because of the high amount of setup time involved in traditional silk screening methods, printing high volumes of T-shirts and other items are the only way to make the cost per item feasible. The new technology, however, can cut setup costs by up to 60%. Plus, it is capable of full-color, photo quality printing for almost any size order.

“We are very excited and fortunate to be able to offer these services to the Chippewa Valley. Finally, there is a cost effective way to get shirts and other promotional materials to everyone from small church groups to your local softball leagues.” Said Paul Powers, owner and CEO of Powertex. “It is a dream come true to be able to help out those smaller organizations by providing them the items they need at an affordable cost.”

Indeed, the printer may be useful to local area business and organizations, but, according to Paul, they won’t stop there. “The applications and capabilities of this technology are incredible. There’s so much potential in it that I would be surprised if we don’t get nationwide demand. There are so many people who are actively seeking this type of capability that the possibilities are just limitless.”

Powertex Group of Eau Claire has been in business in the Chippewa Valley for over 10 years. They credit innovation as a major factor in their growth over the years. Said Paul, “We always try to listen to current trends and find innovative ways to satisfy our customers’ needs. This is another big step towards reaching those goals.”