A New Pub With Old Roots:

Dooley's Irish Pub, located at 442 Water Street in Eau Claire, is seeking to create something very new, yet classic at the same time. The newly opened establishment is nestled right in one of the oldest parts of town, yet it is not your typical downtown pub. Smoke free, casual, and inviting, Dooley's is a radical departure from the smoke-filled, loud-music-pumping stereotypical college-town bar scene.

The owners, Mike and Jennifer Dooley (both Eau Claire natives), know the downtown area well. They both attended college at UWEC, and held jobs on Water Street during their college careers. They both have been here a long time, and are looking forward to their pub being an established part of the downtown Eau Claire culture.

Dooley's employs an unusual mix of old and new, classic and modern to attract their diverse crowd of visitors. For instance their carefully crafted logo is a "Claddagh." The Claddagh is the Irish symbol for Love, Friendship, and Loyalty, and has its roots in Roman times. Contrast their Irish roots to the pub's very sports-friendly interior (there are a number of sports TV's everywhere inside), and it becomes apparent that this establishment does indeed have a wide range of appeal. In the few months they have been open, they have not only seen their traffic steadily increase, but they have successfully attracted a variety of age groups.

This hasn't been at all by accident though. Through careful positioning, diversification, and ambitious involvement in the community sports scene they have been able to create and maintain a consistent image throughout the community. With their #1 ranked local volleyball team and up-and-coming sponsored hockey team, they are able to increase visibility in the community through specially designed eye-catching team jerseys and uniforms emblazoned with the Dooley's Irish pub logo.

On site, Dooley's sells a limited quantity of branded modern style clothing (Tshirts, Baby Tees) targeted at the younger crowd. They also offset their appeal to the younger-more sports oriented crowd by offering more conservative, embroidered polo shirts to their customers as well. In this way, they can ensure that virtually anyone who wants Dooley's merchandise can find something they like.

Using promotional items has definitely helped Dooley's establish themselves in the community. The Pub has been able to promote and maintain a consistent brand image through various channels and to different audiences. Powertex Group can put the power of promotional items, gift cards, and events to work for you and your company. Ask one of our helpful sales reps for ideas to help you increase your brand visibility. Give us a call today at (800) 588-7111, or email us at customerservice@powertexgroup.com.


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