Grow Sales by Showing Your Clients You Appreciate Them:

Look to Your Client Base to Increase Sales:

It is often really easy for businesses to focus their marketing efforts on getting new customers. We all want to grow our businesses and it makes sense that the way to grow is to get more customers, right?

Not necessarily.

Many businesses have untapped potential for growth right under their noses. By deepening relationships with existing clients, going deeper rather than wider with your client base, you can grow your business significantly. You'll almost always find that the return on investment for client appreciation programs are much, much higher than programs designed for new client acquisition. You've already overcome most of the hurdles to establishing a relationship, deepening that relationship is simple by comparison. Here are a few ways that you can show your clients you appreciate them.

1. Send a genuine thank you. It doesn't have to be expensive, it just has to be sincere. Business owners appreciate sincere gifts for no apparent reason. In fact, just taking the time to stop by and drop off a gift, and talk with them to let them know you appreciate their business can make a world of a difference.The most important thing is that you go the extra mile to let them know that they are an important customer.

2. Remember that 20% of your clients give you 80% of your business. Your bigger clients are usually the life-blood of your business. Your business would not be what it is today without their patronage. These clients are often irreplaceable, so they may warrant a little larger gift. A personalized executive putter set or a nice gift box full of wine would be perfect high-end examples for gifts.

3. Don't forget the holidays. Christmas is definitely a given, but there are a lot of other, lesser known holidays on the calendar too. Lots of companies give clever little gifts for Valentine's Day or St. Patrick's Day to great effect. Obscure holidays can be fun reasons to give a gift to someone. They definitely won't be expecting it, and most likely will get a kick out of it. Don't forget National Salesperson Day and National Barbeque Month when searching for off-the-wall holidays!

4. Make it personal. Stay away from sales pitches, it cheapens the sentiment. The purpose of this type of a program is not to up-sell, or move product. It is aimed at deepening relationships for the long term. A small personalized gift with a hand-written note can work wonders for this.

However you choose to implement your customer appreciation plan, just remember to plan well in advance. As with all types of marketing, execution is key. Make sure all members involved know their part in making the program happen.

If you want to nurture your current customer base by setting up a customer appreciation program, Powertex can help. Our sales staff has excellent knowledge in planning, maintaining, and executing programs like these. Give us a call today at (800) 588-7111, or email us at customerservice@powertexgroup.com.