Get the Ticket with Event Marketing:

Summertime is the perfect time of year to focus on event-based promotional marketing.

Summertime is here, and it's the perfect opportunity to increase your brand awareness through event-based promotional marketing. With all of the summer festivals, sports events, and fairs it's the best time of the year to use strategic co-branding to grow your brand. Many organizations understand the importance of event-based marketing, but many more totally miss the boat. Below are a few examples of how you can take advantage of summer festivities:

Baseball/Softball Games: If you have a popular baseball or softball league in your area, arrange to give out baseball caps with their logo on it. Then, as a subtle way to brand it, you could have your logo printed in a deemphasized location like the side or back of the cap. People love to sport their team's logo, and you can have your brand along for the ride wherever they go.

Golf Outings: Golf events are great for free giveaways. The easiest way to increase the value of your offering is to tie it to an established popular brand. Many popular brands like Nike, Calloway, and Cutter & Buck are available for promotional customization. You could easily get Nike or Max-Flite golf balls branded with your logo. Cutter & Buck windshirts go over well too. Brands like these have a high perceived value, and are much more likely to be well appreciated.

Music Festivals: If you are after a younger demographic, this is a great way to go. Besides the larger music festivals, there are usually countless other outdoor music festivals going on that would really be open to cross-promotion ideas. T-shirts are a staple in this market, but the younger crowd, being more marketing-savvy than most markets really love more subtle trendy items. Things like wristbands, buffs, glow sticks, and nalgene water bottles go over well with music festival goers, and are perfect platforms to showcase your brand.

Charity Sports Events: When planning your targeted event campaigns, don't forget summer charity sports events. These types of events are the classic triple play of brand awareness. They show: your company's commitment to the community charities, a commitment to local sports and fitness, and your brand's leadership in support of causes beyond your own corporate well-being. Sweat bands, t-shirts, and water bottles are staples to this type of event, and are almost guaranteed to be used.

When planning your summer promotions, be sure not to forget events specific to our local events. Just about every town in America has some specific event each year, and they each may draw a different type of demographic that may be suited to you. Consider what events would be best for your brand, and plan accordingly. To learn more about promoting yourself at events, contact Powertex. Give us a call today at (800) 588-7111, or email us at customerservice@powertexgroup.com.